Author: Akhilesh Kumar

How To Recovering From Google Mobilegeddon

Mobilegeddon is the next big thing in Google algorithm updates. Unlikes Panda, Penguin, Pigeon, Hummingbird and the other algorithms, you might have noticed it’s not an animal name. This is because the people who name things aren’t really consistent or original. Don’t worry about it.
Mobilegeddon is the nickname give to Google’s latest mobile-friendly search algorithm that promised to uproot rankings for websites that weren’t mobile-friendly. But in reality, it’s not quite as potent. We recently discussed the effects of this algorithm thus far on websites, and they have not been catastrophic as Google has threatened. However, a lot of websites did get hit. Let’s talk about how to take the first steps towards recovering from this penalty.
This particular update, as the moniker implies, deals heavily with mobile SEO. Specifically, it makes “being mobile-friendly” a ranking factor. If your site is mobile friendly, congratulations; you’re perfectly safe. If your site isn’t mobile-friendly, you’ll be hit by the penalty, which might be pretty bad depending on how far from mobile friendly you are.

What does Mobile Friendly Mean?Google has a list of mobile guidelines, but they can all be summarized fairly easily.

  • Avoid anything that doesn’t work on mobile. This means Flash, primarily, though it also includes custom code and JavaScript that doesn’t render properly.
  • Use text that’s properly sized for small devices. If the user has to zoom in just to read your site, it’s not going to be very useful to them, and they’ll find another resource.
  • The same goes for other content. Make sure everything fits on the screen. If the user has to scroll horizontally, you’re going to earn a penalty.
  • Make sure your links and navigation are spaced out and easy to use. The user should never be able to “fat finger” the wrong link because two are too close together.

If you want to test to see if your site is mobile friendly, you can use Google’s testing tool.
Fixing a Mobile PenaltyStep 1: The Mobilegeddon update rolls out over the course of a week, so choose a 2-week period both before and after the date to get an idea of your traffic. Use whatever analytics program you want, though Google Analytics is probably the best for diagnosing a Google penalty. If your traffic wasn’t actually hit all that hard, you can get away with taking your time on a mobile update. Of course, you’ve had plenty of time already.
Step 2: Implement whatever level of fix you need to. This might mean tweaking your existing site, or it might mean implementing an entirely new responsive redesign. How quickly you need it, and how harshly it hurts you to not have it, depends on how badly you were hit. If you’re using WordPress, WP Touch Pro is an easy solution.
Step 3: Determine the scale of the changes you need to make. This is a pretty complex step, and step three will depend on what you determine here.

Google Phantom Worst Google Penalty Ever to Blogger

Although Google has not yet acknowledged this update, experts believe that this update is not related to Panda or Penguin. However, similar types of “thin” content targeted by Panda are also being targeted by this update. Sites with an abundance supplementary information, pages of stacked videos, and pages difficult to navigate have all lost visibility in recent weeks.
A wide variety of topics. Since May 3, it has seen its Google search traffic drop by 22 percent within a week. Websites like eHow, WikiHow, and Answers.com are other sites that have seen significant drops in traffic over the past couple of weeks.

According to unconfirmed reports, Google is rolling out a new algorithm update for its search results. Dubbed as “phantom” – named after its ghost-like appearance – this new update is primarily impacting tutorial and “how-to” content. A significant number of large and important websites have seen a significant drop in traffic over the past couple of weeks. Since Bloggers are first to write HowTO tutorials, this penalty is the worst of its form and will massively effect traffic of blogs which are involved in tutorial writing. So what is this update and is it significant?

HubPages is a large collection of almost a million mini-blogs containing informational content about 
This update is said to be “ruthless” in its approach – apparently having no problem punishing entire domains for a few instances of thin content.

When you have a domain-level algorithm update or ranking change, it can impact the whole site… Pages that should be drawing well could also be pulled down in the results.”

Google has not formally commented on this update, although at SMX Sydney this week Gary Illyes, from Google’s Webmaster Trends team, alluded to there being a recent change that’s part of a core algorithm update.

With Google’s Knowledge Graph being notorious for detracting traffic from sites for “how to” searches, coupled with this “Phantom” update, being a content publisher is more challenging than ever. Experts admits to not being able to predict what business will look like tomorrow, next week, next month, etc.

Have you noticed a significant change in your traffic since the beginning of May? If so, what types of content do you believe was targeted? Let us know in the comments section below!