Category: SEO

How to Choose best Web Hosting for Blogger

To many, blogging is not just a hobby, but a business, a career. Time and again, we have emphasized the importance of keeping a business-minded approach in order to be successful. Being a business of sorts, blogging should also be treated as such. Businesses require investments, and need to grow. So does blogging. When people create a free blog, they don’t usually think ahead, and instead end up restricting themselves. The most people would do is, buy a domain and leave it at that, especially Blogger users. They don’t realize the importance of a proper web-hosting. Hence, in this post, we talk about why you should get a web-hosting, and which host to choose.Before we move on, I’d like you to take a look at what we’ve covered so far in this series.

Why buy a web-hosting?

Web-hosting refers to storing your website files on a separate and dedicated web server. This is different from domain hosting. Domain hosting simply refers to purchasing a custom URL for your blog. While it is true that Google provides free web hosting for your Blogger, the fact remains that this hosting is really limited. You will face the following restrictions even if you buy a custom GoDaddy domain for your Blogger blog.

  • You can not create sub-domains (subdomain.domain.com)
  • You can not create a forum or any similar application
  • You can not create custom webpages
  • You will be limited to a few custom email addresses (if they are provided at all)
  • You will not be able to host scripts on your site, and will have to rely on a third-party
  • You will not be able to upload files that you want, except for images and videos that can only be added into your posts
  • There’s a limit of 1 GB to the total size of pictures you upload
  • Each individual page be of at lax 1 MB in size

These are some of the many things that differentiates a blogger from a webmaster. Beginners often don’t realize their importance, and are hesitant to spend money on a proper hosting. These features come in really handy if in the future, you want to expand the scope of your blog, and want to add custom pages, applications, tools, and add your custom scripts.

This very blog you are reading runs on Blogger, but is hosted at a custom web-host. We’ve had experience with many web hosting companies, and have found HostGator to be the best option for bloggers. We ourselves are using HostGator for hosting this blog, along with our sister blog Smart Earning Methods.

Why HostGator?

HostGator provides one of the best hosting services one can ask for. If you navigate over to their homepage, you will find that they have won numerous awards and achievements in their field. And if you search anywhere for the top web hosting companies out there, you will find HostGator everywhere. And not without reason. Their inventory of features is simply astounding!UNLIMITED storage spaceUNLIMITED bandwidthFree and easy website builder toolsFree 24/7 customer supportFeature-rich and easy-to-use control panelAnd that’s just the start! HostGator has three basic web-hosting plans; Hatchling, Baby, and Business plans. The above mentioned features apply to all. In addition, if you want further options, you can choose the Baby or Business plan.


These plans have flexible payment options. You can either pay on a monthly basis, or once after every three years. The longer plan you choose, the cheaper it will become.

We ourselves are using the Baby plan. It allows us to host an unlimited number of domains on our server. However, most beginners should go for the Hatchling plan, because they will most probably have to deal with a single domain at max. We have more than one blog, so that is why we need the Baby plan. So if you intend to create more blogs, you should choose the Baby plan. Otherwise, go for the Hatchling plan. They have much the same features, except for the option of unlimited domains for the Baby plan.

The Business plan is for corporate businesses, and doesn’t apply to bloggers.
Recommended reading: HostGator best hosting Plans for Blogger
One thing that makes HostGator stands out is their excellent 24/7 customer support. They will help you at each step in the installation and setup of your blog. You can also use their live chat, which will connect you to an assistant within a minute! You can ask them any questions, and they will help you out as much as possible.
HostGator also goes crazy on its rates! It offers discounts all the time, and you can use a coupon code to get as much as a 75% discount! That, coupled with a long-termed plan will reduce your investment by a great deal.

How To Optimize Webpage URLs for Blogger?

Website URL structure is an important part of SEO that is underestimated by many. Beyond putting keywords into the URL, many don’t give it second thought. And yet, it is one of the simplest and most important things to optimize, and plays an important part in search results. Today, we will discuss some URL optimization techniques to improve your websites’ rankings.When talking about URL structures, a few things come to mind, namely the URL length, keywords, sub-directories, special characters, and the effect of each of them on direct traffic as well as search visibility. Let’s start with the simplest of them all.

URL LengthThe URL length isn’t a game changer in search rankings, but it still is an important factor. Not to say that long URLs don’t rank well – they can because it ultimately boils down to the content. But on average, the dominating search results mostly average between 35-40 characters.Not only that, the URL length is a major contributor when it comes to direct traffic – i.e. people who come over by typing the URL into their browsers. The shorter the URL, the easier it is to remember.
Sub-directoriesURLs often contain many sub-directories/sub-folders. This very page you are on contains two. 2015/ and 05/. As far as hierarchies go, it is OK to have as few as you want, or as many as you can manage. There is no co-relation between the number of sub-directories and search rankings. However, there are a few things to keep in mind.
Generally, from the user-friendliness aspect, it is considered as a good practice to keep it simple. It accounts for more direct traffic. Also, it is advisable to keep numbers out of URLs, and generally go with easy to read words. For blog posts, you can either use a dated structure such as site.com/2015/05/article.html, or category structure such as site.com/how-to/article.html. Personally, I prefer the latter, but you can go either way.

Also, make sure that the images you upload are named properly, so that when opened, their URL is readable and looks decent.
KeywordsHaving a keyword within your domain name and URL is a declining factor in rankings. It is becoming less important over time since Google is placing more emphasis on other search factors. When you create URLs within your site, don’t worry about making them keyword rich. It doesn’t hurt to add keywords if it makes sense, but you shouldn’t stuff your URLs with keywords, or they will seem unnatural.
Special CharactersSometimes you see strange characters in URLs such as  &, %, $, and @. It is more difficult for search engines to crawl websites if their URLs contain a lot of these special characters. Consider the fact that Google has gone on record to state that you should be using dashes over underscores because it affects how their search engine reads the keywords in your URL. This is how seriously you should take these special characters. According to an estimate by Neil Patel, only about 0.2% of high ranking URLs have special characters in them.

If you are using images, don’t let spaces come in when you name them. “autumn-sunset” is better than “autumn sunset” because the space gets replaced by special characters.
Long story short, optimizing your URLs can’t hurt your rankings. However, don’t focus too much of your marketing efforts on your URL structure because it doesn’t impact rankings as much as backlinks or content quality. It is just there to give you a small edge, so might as well avail it when you can.

How To Recovering From Google Mobilegeddon

Mobilegeddon is the next big thing in Google algorithm updates. Unlikes Panda, Penguin, Pigeon, Hummingbird and the other algorithms, you might have noticed it’s not an animal name. This is because the people who name things aren’t really consistent or original. Don’t worry about it.
Mobilegeddon is the nickname give to Google’s latest mobile-friendly search algorithm that promised to uproot rankings for websites that weren’t mobile-friendly. But in reality, it’s not quite as potent. We recently discussed the effects of this algorithm thus far on websites, and they have not been catastrophic as Google has threatened. However, a lot of websites did get hit. Let’s talk about how to take the first steps towards recovering from this penalty.
This particular update, as the moniker implies, deals heavily with mobile SEO. Specifically, it makes “being mobile-friendly” a ranking factor. If your site is mobile friendly, congratulations; you’re perfectly safe. If your site isn’t mobile-friendly, you’ll be hit by the penalty, which might be pretty bad depending on how far from mobile friendly you are.

What does Mobile Friendly Mean?Google has a list of mobile guidelines, but they can all be summarized fairly easily.

  • Avoid anything that doesn’t work on mobile. This means Flash, primarily, though it also includes custom code and JavaScript that doesn’t render properly.
  • Use text that’s properly sized for small devices. If the user has to zoom in just to read your site, it’s not going to be very useful to them, and they’ll find another resource.
  • The same goes for other content. Make sure everything fits on the screen. If the user has to scroll horizontally, you’re going to earn a penalty.
  • Make sure your links and navigation are spaced out and easy to use. The user should never be able to “fat finger” the wrong link because two are too close together.

If you want to test to see if your site is mobile friendly, you can use Google’s testing tool.
Fixing a Mobile PenaltyStep 1: The Mobilegeddon update rolls out over the course of a week, so choose a 2-week period both before and after the date to get an idea of your traffic. Use whatever analytics program you want, though Google Analytics is probably the best for diagnosing a Google penalty. If your traffic wasn’t actually hit all that hard, you can get away with taking your time on a mobile update. Of course, you’ve had plenty of time already.
Step 2: Implement whatever level of fix you need to. This might mean tweaking your existing site, or it might mean implementing an entirely new responsive redesign. How quickly you need it, and how harshly it hurts you to not have it, depends on how badly you were hit. If you’re using WordPress, WP Touch Pro is an easy solution.
Step 3: Determine the scale of the changes you need to make. This is a pretty complex step, and step three will depend on what you determine here.

Google Phantom Worst Google Penalty Ever to Blogger

Although Google has not yet acknowledged this update, experts believe that this update is not related to Panda or Penguin. However, similar types of “thin” content targeted by Panda are also being targeted by this update. Sites with an abundance supplementary information, pages of stacked videos, and pages difficult to navigate have all lost visibility in recent weeks.
A wide variety of topics. Since May 3, it has seen its Google search traffic drop by 22 percent within a week. Websites like eHow, WikiHow, and Answers.com are other sites that have seen significant drops in traffic over the past couple of weeks.

According to unconfirmed reports, Google is rolling out a new algorithm update for its search results. Dubbed as “phantom” – named after its ghost-like appearance – this new update is primarily impacting tutorial and “how-to” content. A significant number of large and important websites have seen a significant drop in traffic over the past couple of weeks. Since Bloggers are first to write HowTO tutorials, this penalty is the worst of its form and will massively effect traffic of blogs which are involved in tutorial writing. So what is this update and is it significant?

HubPages is a large collection of almost a million mini-blogs containing informational content about 
This update is said to be “ruthless” in its approach – apparently having no problem punishing entire domains for a few instances of thin content.

When you have a domain-level algorithm update or ranking change, it can impact the whole site… Pages that should be drawing well could also be pulled down in the results.”

Google has not formally commented on this update, although at SMX Sydney this week Gary Illyes, from Google’s Webmaster Trends team, alluded to there being a recent change that’s part of a core algorithm update.

With Google’s Knowledge Graph being notorious for detracting traffic from sites for “how to” searches, coupled with this “Phantom” update, being a content publisher is more challenging than ever. Experts admits to not being able to predict what business will look like tomorrow, next week, next month, etc.

Have you noticed a significant change in your traffic since the beginning of May? If so, what types of content do you believe was targeted? Let us know in the comments section below!